Have you ever wondered how top YouTubers in India became so popular and wealthy? It’s interesting to think about their journey to fame and fortune.
Their success in these industries is attributed to one factor; how to create desirable and engaging content. Because following the trends and having good time creating funny and lively videos, such YouTube blogs gather millions of subscribers and likes.
Not only do they achieve stardom, but they also make lots of cash as well. For anyone who wants to follow their dream and light up social networks, these YouTubers can be great inspirations to follow.
Now it’s time to see how some of these successful personas paved their way through the cyber space.
Advantages of Becoming a Social Media Influencer
The aim of becoming a social media influencer is not without benefits since it opens doors to numerous opportunities. Here are some key reasons to consider becoming one.
1. Passion
When one is interested in a particular area for instance, beauty, fitness, technology, or travelling, making content from such areas can be very rewarding.
That means you can spread the word about what you like, exchange ideas, and maybe even change lives all around. It is important for creating great content for quite a long time, the greatest force that can do that is passion, as it makes the whole process fun.
2. Flexibility
But to answer your question, as a social media influencer, you are your own boss which means you have the liberty of determining your own fate as well as your working schedule.
Compared to conventional employment where one is tied to the company and be working during a specific time and place, content creation is flexible.
This flexibility also means that the person can balancing work and personal life, enabling him to spend more time with his personal needs, hobbies, with friends and families.
3. Job Opportunities
Since the influencer is responsible for marketing different products, these individuals are normally privileged to receive a number of job offers.
Some of these are partnerships, collaborations, influencer marketing, public relations, event sponsorship, product placements, endorsement, or even sponsoring.
Influencers can also go above and open their channels for product or services sales or serve as individual promoters for organizations through influence.
4. Building Community
This is one of the gains of being an influencer, it provides the best feeling of having people follow you due to the same passion.
Forming a community will be useful for this purpose as the members of the community will be ready and willing to offer support, feedback, and create that belonging feeling.
By interacting with your audience, you are in a position to him and able to develop a long-term collaboration with the viewers.
5. Products & Services, Free Tickets & Entry to Functions
Most of these influencers are usually approached by brands willing to be promoted by them with the products offered for free. It can be from cosmetics and electronics to apparel and tourism or even achievement scholarships.
Besides, influencers are invited to make presentations at various events, the presentation of new products, and premieres, which allow them to expand their circle of contacts and have fun, receiving invitations to fantastic events, which may be unattainable for an ordinary person.
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How to Become an Influencer?
Influencer marketing has become very popular and common in social media these days and so may people wish to become an influential personality. If you want to start YouTube Channel, Here are some tips –
1. Choose a Niche:
This translates to the selection of a niche or focus on what your YouTube channel will be all about. So it could be anything that you like, for instance cooking, playing video games, dressing up, or inventing gadgets. It is recommended that the user picks something of interest because most of the videos created for the project will be on the topic.
2. Profile Optimization:
It means to optimise and organize your YouTube channel in a manner that users can locate you easily and know who you are. For the establishment of your channel, you shall need to provide a suitable and appealing YouTube channel name, an engaging and clear profile picture and an appropriate banner for the channel.
3. Understand Your Potential Followers:
Who could you possibly want to watch your videos or share them and forward them to friends or co-workers? Is it teenagers or young people, middle-aged people with or without children, or elders? It will be productive to always know your friends and followers because it aims at knowing their interests and their preferences in content.
4. Create Relevant Content:
This is the real deal on what it means to be a YouTuber. To create successful videos , you must be producing videos that people want to see. This can be tutorials, reviews, vlogs and any other content that you may find interesting to share with your subscribers. Always offer your viewers good quality videos that they would want to watch with a lot of value in them.
Also Read: Best AI Tools For YouTube Video Creation
5. Be Consistent:
Keeping up with a certain trend, format or theme is very important especially on YouTube. Ideally, try to upload videos multiple times per week, for instance, weekly, biweekly, or even daily if one can commit to it. This ensures that individuals continue to follow your works and look forward to the next piece.
6. Interact with the Audience:
Integral is not just to upload videos and let them sit there like products that no one is going to buy. So be active with your viewers and try replying to their comments, or asking them questions about the content you create and let them part of the video. The reason being that the linkage with the customers is incredibly instrumental to the success of the business.
7. Be Proactive for Collaborations:
Working with other YouTubers can benefit a channel because it means you can reach out to a bigger audience than if you were doing it all on your own. There will always be talented people out there eager to participate in creating new content, so try reaching out to potential collaborators within your chosen topic. This could mean recording a video jointly, shoutouts to each other’s onlyfans account, or even just collaboration in terms of offering recommendations.
Top 15 YouTubers in India
1. CarryMinati (Ajey Nagar)
Ajey Nagar, known as CarryMinati, began his YouTube journey in 2014 at the age of 15. Initially, he made videos on gameplay but gained significant popularity with his roast videos.
His energetic style and comedic rants, particularly the viral “YouTube vs TikTok” video, have made him one of India’s top content creators. Ajey’s content ranges from roasts to rants, and he has also ventured into music with rap songs.
- Subscribers: Over 38 million
- Content: Comedy, roasts, rants, gaming
- Net Worth: ₹42 crore ($5 million).
2. Total Gaming (Ajay)
Ajay, known online as Total Gaming or Ajju Bhai, launched his YouTube channel in 2018. He quickly rose to fame with his engaging gameplay videos, particularly focusing on Free Fire. Despite being a private person who rarely reveals his face or personal details, his gaming prowess and tips have garnered him a massive following.
- Subscribers: Over 37 million
- Content: Gaming, particularly Free Fire
- Net Worth: 35 crore ($4.5 million).
3. Ashish Chanchlani Vines
Ashish Chanchlani, a civil engineering graduate, found his true calling in comedy. He started his channel, Ashish Chanchlani Vines, in 2009, producing relatable comedic sketches based on everyday life. His humorous takes on family, school, and social situations have made him a household name. He has also received several awards and appeared in various web series.
- Subscribers: Over 30 million
- Content: Comedy sketches, vlogs
- Net Worth: ₹28 crore ($3.5 million).
4. Technical Guruji (Gaurav Chaudhary)
Gaurav Chaudhary, an engineer based in Dubai, started Technical Guruji in 2015 to simplify technology for the masses. His channel features in-depth reviews and tutorials on the latest gadgets and tech trends. Gaurav’s clear explanations and practical insights have established him as a trusted tech expert in India.
- Subscribers: Over 23 million
- Content: Technology reviews, tutorials
- Net Worth: ₹230 crore ($28 million).
5. BB Ki Vines (Bhuvan Bam)
Bhuvan Bam, a singer, and comedian, launched BB Ki Vines in 2015. He creates comedic sketches where he plays multiple characters, often highlighting social and political issues with humor. Bhuvan’s storytelling and musical talents have earned him widespread acclaim and several prestigious awards.
- Subscribers: Over 26 million
- Content: Comedy sketches, music
- Net Worth: 30 crore ($3.75 million).
6. Sandeep Maheshwari
Sandeep Maheshwari, an entrepreneur and motivational speaker, began his YouTube channel in 2012. Known for his motivational talks and life advice, Sandeep shares personal experiences and insights to inspire others. His background in overcoming failures and establishing a successful business, ImagesBazaar, adds credibility to his advice.
- Subscribers: Over 27 million
- Content: Motivational speeches, self-help
- Net Worth: ₹30 crore ($3.75 million).
7. Amit Bhadana
Amit Bhadana, who started his YouTube channel in 2017, quickly gained fame with his humorous videos. His content, which often depicts rural life and everyday scenarios with a comedic twist, resonates with a wide audience. Amit’s unique style and relatable humor have made him one of India’s most beloved YouTubers.
- Subscribers: Over 25 million
- Content: Comedy sketches, vlogs
- Net Worth: ₹47 crore ($5.8 million)
8. Mr. Indian Hacker (Dilraj Singh)
Dilraj Singh, known as Mr. Indian Hacker, started his channel in 2012. His videos focus on experiments and life hacks, aimed at educating and entertaining his audience. Dilraj’s innovative experiments and practical hacks have made his channel extremely popular among young viewers.
- Subscribers: Over 31 million
- Content: Experiments, life hacks
- Net Worth: ₹20 crore ($2.5 million).
9. Round2hell
Round2hell, created by Zayan Saifi, Wasim Ahmad, and Nazim Ahmad, started in 2016. Initially struggling to gain traction, their comedic skits eventually went viral, making them one of the top comedy channels in India. Their humor and creativity have earned them a dedicated fan base and numerous viral videos.
- Subscribers: Over 30 million
- Content: Comedy
- Net Worth: ₹26 crore ($3.25 million).
10. Techno Gamerz (Ujjwal Chaurasia)
Ujjwal Chaurasia, known as Techno Gamerz, began his channel in 2017. He gained massive popularity through his engaging gameplay videos and tutorials, especially for games like GTA V and Minecraft. Ujjwal’s consistent quality content and gaming skills have made him a favorite among Indian gaming enthusiasts.
- Subscribers: Over 34 million
- Content: Gaming
- Net Worth: ₹15 crore ($1.87 million)
11. Emiway Bantai
Bilal Shaikh, known as Emiway Bantai, is a rapper and hip-hop artist who started his YouTube channel in 2013. He gained widespread recognition with his single “Bantai,” which went viral. Emiway’s independent music journey and lyrical prowess have made him a significant figure in the Indian rap scene.
- Subscribers: Over 21 million
- Content: Music, Rap
- Net Worth: ₹7 crore ($0.87 million).
12. Kabita’s Kitchen
Kabita Singh started Kabita’s Kitchen in 2014 to share easy-to-follow recipes with a focus on Indian cuisine. Her step-by-step cooking tutorials have made her channel popular among homemakers and cooking enthusiasts, providing a wide variety of recipes from traditional to modern dishes.
- Subscribers: Over 13 million
- Content: Cooking tutorials, recipes
- Net Worth: ₹7 crore ($0.87 million).
13. Dhruv Rathee
Dhruv Rathee began his channel in 2014, focusing on creating informative content that covers topics like politics, social issues, and environmental concerns. His well-researched videos and clear explanations have helped educate and inform a large audience, making complex topics accessible to many.
- Subscribers: Over 11 million
- Content: Educational videos, vlogs
- Net Worth: ₹10 crore ($1.25 million).
14. Flying Beast (Gaurav Taneja)
Gaurav Taneja, an IIT graduate and commercial pilot, started his YouTube journey with the channel FitMuscleTV focusing on fitness. He later created Flying Beast, where he shares his life as a pilot, fitness enthusiast, and family man through vlogs. His engaging content has earned him a significant following.
- Subscribers: Over 8 million
- Content: Vlogs, fitness, travel
- Net Worth: ₹26 crore ($3.25 million).
15. MostlySane (Prajakta Koli)
Prajakta Koli started her channel MostlySane in 2015, focusing on comedy sketches that reflect everyday life scenarios. Her relatable content and charismatic personality quickly garnered a large audience. Prajakta has also ventured into acting and has appeared in web series and collaborations with various brands
- Subscribers: Over 6 million
- Content: Comedy, vlogs, sketches
- Net Worth: ₹16 crore ($2 million).
Sum Up
Becoming a top YouTuber in India requires a blend of passion, strategy, and dedication. By choosing a niche you’re passionate about, optimizing your profile, understanding your audience, creating engaging content consistently, interacting with your viewers, and seeking collaborations, you can carve out a successful path in the competitive world of YouTube.
Remember, building a loyal fanbase takes time, so stay persistent, adapt to changes, and always strive to improve your content. With patience and perseverance, you can rise to the top and become one of India’s most influential YouTubers.
Suggested Further Read: Best Small Business Ideas
FAQ’s
1. What type of content do Indian YouTubers create?
Indian YouTubers create a wide range of content, including comedy sketches, vlogs, educational videos, cooking tutorials, gaming streams, tech reviews, and music covers.
2. Which Indian YouTuber has the most subscribers?
As of now, CarryMinati (Ajey Nagar) holds the title for the Indian YouTuber with the most subscribers, with millions of dedicated followers.
3. Are Indian YouTubers making money?
Yes, many Indian YouTubers earn a living through their YouTube channels. They make money through various sources, including advertising revenue, brand sponsorships, merchandise sales, and affiliate marketing.
